Volkswagen said it has named MDC Partners' Crispin Porter + Bogusky to handle creative chores in the U.S. and Canada.Havas' Arnold here had previously handled the business for the past 10 years.
Arnold has done quite a lot of good and memorable work for VW over the years, but as VW sales have been slipping lately, this serves as a potent reminder that no agency-client relationship is ever safe.
The other thing that's interesting here is that Arnold & Crispin collaborated for years on the anti-smoking "Truth" campaign, so these two agencies have a history together.
And Crispin has resigned the MINI account due to the account conflict. That'll be fought over, I'm sure.
September 6, 2005 by danny g | Permalink | 2 Comments
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how awkward. don't they share the "truth" work?
how is that account going to work?
My guess is anti-tobacco worries kind of go up in smoke when there's $345 million on the table.