Following a judge's order, former O&M Account Director Shona Seifert has submitted an 18-page code of ethics for the advertising industry.

Adweek has the story:

In the document, Seifert also said the industry faces some unique ethics challenges in part because "the advertising industry places a higher value on big ideas than we do on process."

She continued: "However accurately we capture our time and costs, it isn't going to build a brand or help create famous advertising. So timekeeping and cost controls tend to be delegated and managers focus on 'bigger issues.' Until the timekeeping and cost controls are a bigger issue."

Part of her conclusion reads: "Boring work has never resulted in a prison sentence. Poor timekeeping practices have."

When can we get a copy?

UPDATE: Here it is, thanks to Ad Age.

September 1, 2005 by danny g | Permalink | 0 Comments