Please Put Nancy Grace In That Cab

According to a New York Times report, New York agency, Trollbäck, is breaking a multimillion-dollar campaign for Court TV.

There will be posters, billboards and signs on buses, phone kiosks, taxicab tops and construction sites as well as ads in unexpected places — sleeves on coffee cups, umbrellas over the carts of street vendors, bags at neighborhood delis and T-shirts.

The ads atop taxicabs will say “Getaway car.” The deli bags will be labeled “The stash.” The umbrellas will declare “Undercover.” The signs on the sides of buses will say “Witness relocation” and the signs on the backs will say “Roadblock.”

Mr. Trollbäck, whose agency has also created campaigns for cable networks like AMC, Lifetime, TNT and TV Land, says he believes that “the only way to get a message across is to engage your audience in some way.”

That is a lesson he says he learned before working in advertising, when he was a D.J. and realized “if you can’t engage people, you’re a loser.”