What Can Brown Do For You? Screw Up Your Life, That's What

According to CNN, Citigroup is reporting the loss of personal info on almost 4 million credit card customers--the largest single incident of identity theft yet.

UPS lost a package of data tapes in transit from Citigroup to Experian, a credit-reporting agency. The tapes contained "Social Security numbers, names, account history and loan information about retail customers, and former customers, in the United States."

Identity theft is becoming a regular occurance. And with more marketers feverishly turning to credit organizations and other companies to get personal information on customers to improve their ROI and their CRM and other CYA-type DM acronyms, it'll keep happening.

So watch your info. And get a copy of your credit report.