Gratuitous Use Of Sexual Imagery Not Appreciated By All
The Good, Bad & Ugly Awards Show, established eight years ago by Advertising Women of New York, has emerged as an irreverent yet purposeful look at the way women are depicted in advertising. It is dedicated to encouraging creative, effective and positive advertising to and representative of women and highlights not only the good but also the bad and ugly—the stereotypical, outdated or patronizing communication to and representation of women in advertising.
Agenda Inc. reports that pop superstar Christina Aguilera's flesh-baring commercials for American shoe company Skechers have been slammed by AWNY as the worst advertisements of the year.
It could have been worse. Sketchers could have used Britney in their ads, for instance.
April 6, 2005 by david burn | Permalink | 6 Comments
Comments (6) | View blog reactions
As far as I'm concerned, gratuitous sexual imagery is a contradiction in terms.
Oh man, for a second I thought we merged this with Adrants.
Gotta admit, I'm with you, Mr. Flynt.
Had the exact same thought when I saw the headline.
And I'm sure the AWofNY's collective hearts are in the right place with this, but I'm confused as to how these "awards" help. Sure, they provide a little press for their cause and the group. Trouble is, it's always done by further promoting the "bad" advertising they claim to want to see less of.
David, perhaps you should modify this post and its accompanying photograph to focus on what the AWofNY consider "good" advertising for women. Otherwise, I'm afraid they may consider you guilty of helping to promote the very images they're complaining about.
As for me, I have to admit I see humor in these ads. After I see the garter belt and cleavage of course, but I do see some humor there. Hope that doesn't make me too despicable.
For sure, this is one of those it's good to be bad moments (not unlike GoDaddy's Super Bowl spots).
Plus, why should Steve Hall have all the fun?
I avoid a-n-y-b-o-d-y who is toting a syringe.
I agree, woman are not mere sex objects.
Now, if you'll excuse me, I'll be back in 15-minutes...!