Trendwatching's April newsletter introduces an interesting term—Tryvertising—and the ideas behind said term.

Think of Tryvertising as a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages.

They give several examples of Tryvertising, but one that interests me most is the move by luxury automakers who are increasingly teaming up with hoteliers to introduce guests to high-end cars during their stay. Ritz Carlton's "Key To Luxury" program offers guests use of new Mercedes-Benz with unlimited mileage, a full tank of gas each morning and overnight valet parking. At the Fairmont San Francisco and The Fairmont Sonoma Mission Inn & Spa Guests guests can choose from a Porsche Boxster or Cayenne to explore San Francisco in style. And The Mosaic Hotel in Beverly Hills puts guests in a Mini Cooper for an extra $10 per night.

April 4, 2005 by david burn | Permalink | 0 Comments