"I am very pleased to announce that today I became an "intrapraneur." CooperKatz & Company, my employer, is launching a new practice that will carry the Micro Persuasion brand. You can read the full details on our first service offering in this press release we’re issuing today. My blog remains a personal site, however CK is borrowing the name because we feel it has incredible equity and it best expresses our vision." -Steve Rubel

This is a huge step in the right direction, not only for Steve and his p.r. firm, but for the industry at large.

I've been troubled of late by the growing number of fake blogs. A fake blog achieves nothing but buzz, and buzz isn't everything. Hopefully, with Micro Persuasion as a shining example, more people inside the communications industry (and on the client-side) will begin to see the value in real blogs.

February 9, 2005 by david burn | Permalink | 0 Comments