Will someone please investigate this. I'm a bit groggy this morning after imbibing on some Glögg--a Swedish intoxicant--last night. Anyway, I think this is a real product, but I'm not convinced.

Here's some anti-corporate rhetoric from the product's web site that makes things even more confusing in this era of advertising hoaxes: "ShitBegone is a joke but it is also a metaphor. The joke and the metaphor are both about transparency. Most people use toilet paper to wipe up shit, but most companies do not sell toilet paper by talking about shit. They sell it with the opposite of shit— bullshit. Fluffy bunnies and so on.

ShitBegone is about selling a product based on reality, when the competition is selling based on a made up image. In the case of shit that might be funny, but in the end it's no joke. Brands obscure the reality behind nearly everything we buy. When you buy a brand, do you know what you're really buying? What it's made of, how it's put together, who makes it? Usually not— because traditional brands are all about hiding that reality."

December 2, 2004 by david burn | Permalink | 0 Comments