Regarding the removal of sexual innuendo from BK's new micro site, Ad Age provides the quote of the day:

“Nothing on the site has changed because of any reaction to the site,” said Edna Johnson, senior vice president for global communications for Burger King Corp., which is owned by private equity firm Texas Pacific Group. Mrs. Johnson said photo cutlines were written and then assigned randomly by computer software that as since been disabled. She said malfunctions in the Flash and XML programming were responsible for putting the "Groupies love the Coq" on the photos of the young women.

That's right: It's the computer's fault!

July 27, 2005 by Dan Goldgeier | Permalink | 1 Comments