Arbiter Of Cool To Visit 35 West Wacker Drive

Denver Post: In the teeming jungle of the blogosphere, most participants range somewhere between drops of dew and army ants – little noticed, soon to disappear. Josh Spear lounges high on a branch, waving his spotted tail: a leopard.
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He’s the prince of particular, the satrap of selection, the chief of choosing, this 21-year-old occasional University of Colorado undergraduate with a unique passion for the things that please him. When Spear likes something, he posts it on his popular blog, joshspear.com.
What happens next? The thing gets noticed.
About 5,000 people a day come to the blog for his daily take on cool, and they’ll sometimes buy the fishbowl or vintage graffiti tie, or get involved in that effort to save a soon-to-be-destroyed modern house.
The recipients of Spear buzz dig the attention, and the sales.
Later this month, one of the largest advertising agencies in the world, Leo Burnett Worldwide, is flying Spear to its Chicago headquarters to address brand managers.
“They just want me to inspire and fuel their office with what I do, and my thoughts on what they do and how they could do it better,” he says.

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About David Burn

Copywriter and brand strategist in Portland, Oregon. Co-founder and editor of AdPulp.