Apple/Pepsi Team Up Again For Free Music

It appears Apple and Pepsi are teaming up once again for a free music promotion.
Last year’s promotion was fraught with bottle distribution problems and resulted in only 5 million of the 100 million tunes being redeemed. The new promotion doubles the tunes to 200 million and will be featured on bottles of Pepsi, Diet Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist. In addition, participating locations will provide game pieces on specialty marked fountain drinks.
The promotion runs from January 31st through April 30th and odds of winning are 1 in 3. During the promotion period, each redeemed code will also be eligible for an iPod-an-hour give-a-way for Pepsi branded silver iPod mini.
In other news, the newly released iPod Shuffle are now facing up to a 4-week backorder. Demand has been so strong, auctions on eBay are seeing the iPod Shuffle go for upwards of a 30% premium.

About Shawn Hartley

Creative technologist by day. Bowling instructor at night. VP at Corporate 3 Design in Omaha. Proud father and husband.