Apple Stretches Meaning Of “Podcasts” With Print Offerings

Fadar claims to be the first magazine to offer an issue as a PDF download on iTunes.
Rex Hammock cautions against using new words like iMag, magcast, podzines or pubcasts to describe the transaction. However one wants to refer to it, it’s a great means of growing the pub’s 87,500 subscribers.
Southern Comfort is sponsoring the download.
[via Paid Content and Micropersuasion]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.