Apple Stretches Meaning Of “Podcasts” With Print Offerings

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Fadar claims to be the first magazine to offer an issue as a PDF download on iTunes.
Rex Hammock cautions against using new words like iMag, magcast, podzines or pubcasts to describe the transaction. However one wants to refer to it, it’s a great means of growing the pub’s 87,500 subscribers.
Southern Comfort is sponsoring the download.
[via Paid Content and Micropersuasion]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.