Apple Enters Mobile Advertising Arena, Will Soon Dominate It

Are there any media businesses left that Apple doesn’t want to enter and own?

According to Los Angeles Times, Apple unveiled its new mobile advertising system Thursday and promised to deliver a new generation of compelling interactive ads to its devices.
“Search is not happening on phones,” Jobs said, in a direct jab at Google.
“People are using apps, and this is where the opportunity is to deliver advertising.”

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.