Apple Enters Mobile Advertising Arena, Will Soon Dominate It

Are there any media businesses left that Apple doesn’t want to enter and own?

According to Los Angeles Times, Apple unveiled its new mobile advertising system Thursday and promised to deliver a new generation of compelling interactive ads to its devices.
“Search is not happening on phones,” Jobs said, in a direct jab at Google.
“People are using apps, and this is where the opportunity is to deliver advertising.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.