Apple, Your Supreme Arrogance Is Showing

This new campaign for Apple’s iPhone 4 does a good job showcasing the utility inherent in the product, but I do not like the copy, the casting or the direction at all.

“If you don’t have an iPhone, well, you don’t have an iPhone.” That’s hardly a friendly invite into the cult of Mac.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://makethelogobigger.blogspot.com/ mtlb

    Supreme arrogance now standard on all models.

    • http://adpulp.com David Burn

      Sadly, the company’s arrogance has leaked into their ads and into their front line workers at retail stores throughout the land. Talk about ruining the brand experience. Have you ventured into one of these all white, holier-than-thou money pits lately?

      I’m hooked on the Apple OS, but I’m so over the cult of Mac.