Apple, Your Supreme Arrogance Is Showing

March 19, 2011 By David Burn 2 Comments

This new campaign for Apple’s iPhone 4 does a good job showcasing the utility inherent in the product, but I do not like the copy, the casting or the direction at all.

“If you don’t have an iPhone, well, you don’t have an iPhone.” That’s hardly a friendly invite into the cult of Mac.

Filed Under: Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://makethelogobigger.blogspot.com/ mtlb

Supreme arrogance now standard on all models.
- http://adpulp.com David Burn
  
  Sadly, the company’s arrogance has leaked into their ads and into their front line workers at retail stores throughout the land. Talk about ruining the brand experience. Have you ventured into one of these all white, holier-than-thou money pits lately?
  
  I’m hooked on the Apple OS, but I’m so over the cult of Mac.