Apple, Your Supreme Arrogance Is Showing

This new campaign for Apple’s iPhone 4 does a good job showcasing the utility inherent in the product, but I do not like the copy, the casting or the direction at all.

“If you don’t have an iPhone, well, you don’t have an iPhone.” That’s hardly a friendly invite into the cult of Mac.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Supreme arrogance now standard on all models.

    • Sadly, the company’s arrogance has leaked into their ads and into their front line workers at retail stores throughout the land. Talk about ruining the brand experience. Have you ventured into one of these all white, holier-than-thou money pits lately?

      I’m hooked on the Apple OS, but I’m so over the cult of Mac.