AOR Is So Last Century

All agencies want to be Agency of Record. Just like all agencies want to be a partner, not a vendor. All agencies need to get over it.
According to Adweek, Old Navy, which used to do some great advertising in-house, is over it.
“We’ve changed our model,” Jonathan Finn from Old Navy said. “We’re looking at our business from a long-term perspective. Our creative needs are complex and they’re evolving. Interactive, print partnerships and PR

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.