AOL Added To List Of Heathens

Adfreak’s Tim Nudd points to AOL’s new instant messaging campaign, which makes use of the phrase, I AM.
Clever, right? Maybe. But it’s none too appealing to the devout, who listen to the thunder shout, “I AM!”

World Net Daily: AOL customer, Ian Millar wonders if any of AOL’s marketing and planning directors ever went to Christian Sunday school or attended Jewish services.
He points out to AOL executives that “I AM” is the English translation of YaHWeH, the self-proclaimed name of God.
“He is the Creator and Savior of the world,” explains Millar. “He alone is to be worshipped. To take His name in vain, or use as a common thing is blasphemy, a vulgar sin of offense. Perhaps you have not read the Third Commandment, since they have removed it from so many public monuments in the last decade. But breaking it as a means of marketing your products offends the mind of everyone who worships Him.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Did these folks complain when Nike ran their “I Am Tiger Woods” ad where all the little kids said it?
    Then again, Tiger might be God. With a hot wife, too.

  2. Diamond studs says:

    Oh, oh,
    When I cried, “I am,” no one listened, not even a chair.
    (I know that was bad, but I chose to post this over the “oh so 1970s” commodores //too hot ta// of the previous message.)

  3. “And thus God commanded His Faithful to smite the unbelieving marketers and to take the flock to Skype, which, in ancient Hebrew, translates to ‘YahMon.'”