Anywhere Great Coffee Is Needed

Seattle’s Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multi-channel advertising campaign this week. Seattle-based Creature is the agency on the account.

“While Seattle’s Best Coffee has accomplished a lot over the past year through the brand reinvention, this is really the first significant effort to connect a mass audience to the mission that the brand has undertaken, and the viewpoint this brand has on people’s everyday coffee experience,” said Robson Grieve, president of Creature. “The campaign is intended to establish a bold visual language and voice that will continue to develop though the Level System coffees, new retail experience, and beyond.”

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