Dov Charney, CEO of American Apparel, is not one to shy away from controversy. In fact, he actively pursues it, as his bordering on porn ad campaigns have well established. But now, Charney is going political in this political season.
According to The New York Times, Mr. Charney said American Apparel’s customers appreciate the company’s views on immigration. He said his customers were “borderless.” He named the company American Apparel, rather than “USA Apparel,” he said, on purpose.
“I think my Latino workers are American workers,” he said. “They’re from the Americas. We’re all here together.”
Another Side of American Apparel
Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.