Another Costly Battle For Hearts And Minds

Wisconsin’s budget battle has sparked a burgeoning ad war, with roughly $1.9 million spent on broadcast TV as of Monday, according to Milwaukee Journal Sentinel.

The article points out the the numbers are actually significantly higher than $2 million because ads on cable channels are not factored above and the pace of media placements since Monday has escalated.

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.