Another Costly Battle For Hearts And Minds

Wisconsin’s budget battle has sparked a burgeoning ad war, with roughly $1.9 million spent on broadcast TV as of Monday, according to Milwaukee Journal Sentinel.

The article points out the the numbers are actually significantly higher than $2 million because ads on cable channels are not factored above and the pace of media placements since Monday has escalated.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.