Another Costly Battle For Hearts And Minds

Wisconsin’s budget battle has sparked a burgeoning ad war, with roughly $1.9 million spent on broadcast TV as of Monday, according to Milwaukee Journal Sentinel.

The article points out the the numbers are actually significantly higher than $2 million because ads on cable channels are not factored above and the pace of media placements since Monday has escalated.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.