Another Beer Brand Enters The Curated Culture Game

What’s Singha TransPortraits? It’s a new project from GERTRUDE and Thai beer brand Singha that claims to be “a worldwide art movement.”

Inaugural Singha TransPortraits events are being held in Los Angeles, Paris and Tokyo this month. The campaign culminates with a chance for consumers to win a trip to Singha’s Ultimate Full Moon Party in Thailand in Spring, 2011.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.