Another Example of Brand As Producer

Format Perspective is a new documentary film about skating produced by Carhartt WIP, the rugged wear brand’s European line extension.

Here are three promotional spots for the film:

Why another film about skating? Because European riders, graffiti writers, and MCs adopted the brand in the 1990s. A film about the scene is an acknowledgment of that fact and note of gratitude from the brand. One that reaffirms the bond between brand and subculture.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://markschoneveld.com Mark Schoneveld

    This totally rules.  Love that it’s tempered and artistically done, and not some over-the-top ‘cool guy’ piece.