Another Example of Brand As Producer

Format Perspective is a new documentary film about skating produced by Carhartt WIP, the rugged wear brand’s European line extension.

Here are three promotional spots for the film:

Why another film about skating? Because European riders, graffiti writers, and MCs adopted the brand in the 1990s. A film about the scene is an acknowledgment of that fact and note of gratitude from the brand. One that reaffirms the bond between brand and subculture.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. This totally rules.  Love that it’s tempered and artistically done, and not some over-the-top ‘cool guy’ piece.