Hosted by Annie Leonard, the creator of the viral video hit The Story of Stuff, (viewed worldwide over 8 million times), the Story of Cap & Trade is the ﬁrst in a series of six short ﬁlms the Story of Stuff Project is releasing over the coming year with Free Range Studios and more than a dozen of the world’s leading sustainability organizations.
Annie Leonard Can Teach Some Macroeconomics
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.