Andrew Keller, Creative Dude & CEO

Creativity–along with several other media outlets–is reporting that Andrew Keller is the new CEO of Crispin Porter & Bogusky.

To the outside world, it was unclear who’d be the next leader of CPB, but top management within apparently made the call sometime ago. “We probably decided about a year ago that Andrew would be the guy,” Chuck Porter said, noting Mr. Keller’s “unusually astute vision of where the marketing world is going” and to a lesser degree, his management skills.
“There was never any question of us going outside to hire a CEO,” Mr. Porter added, noting that the agency has historically promoted talent from within and “so far it’s worked pretty goddamn well.”

The article points out that the creative-to-CEO transition is rare, though there are some prominent examples, such as Wieden & Kennedy CEO Dan Wieden.
Crispin’s revenue is in the $200 million a year range, and the agency presently has its eyes on opportunities in global markets.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.