Andrew Keller, Creative Dude & CEO

Creativity–along with several other media outlets–is reporting that Andrew Keller is the new CEO of Crispin Porter & Bogusky.
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To the outside world, it was unclear who’d be the next leader of CPB, but top management within apparently made the call sometime ago. “We probably decided about a year ago that Andrew would be the guy,” Chuck Porter said, noting Mr. Keller’s “unusually astute vision of where the marketing world is going” and to a lesser degree, his management skills.
“There was never any question of us going outside to hire a CEO,” Mr. Porter added, noting that the agency has historically promoted talent from within and “so far it’s worked pretty goddamn well.”

The article points out that the creative-to-CEO transition is rare, though there are some prominent examples, such as Wieden & Kennedy CEO Dan Wieden.
Crispin’s revenue is in the $200 million a year range, and the agency presently has its eyes on opportunities in global markets.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.