Andree Is Posting Up

McGarry Bowen, one of the largest independent ad boutiques in New York, has given in to its Japanese suitor, according to a story in today’s Wall Street Journal.

In buying McGarry Bowen, Dentsu will be acquiring an agency with a solid reputation and close ties to big marketers. Its clients include Hewlett-Packard and J.P. Morgan Chase. McGarry Bowen had about $57 million in revenue last year.
The deal also comes about six months after Dentsu named Tim Andree, chief executive officer of Dentsu America, its first non-Japanese executive officer, a move that suggested the firm was getting more serious about the U.S. market.
Mr. Andree, a professional-basketball-player-turned-marketing-executive, was behind Dentsu’s purchase last year of Attik, a small San Francisco firm that works for clients including Toyota Motor and Coca-Cola.

Dentsu hopes to receive 30% of its revenue from outside Japan by 2010.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.