Anderson Believes Ads Too Are Spreadable

TED, the nonprofit devoted to Ideas Worth Spreading, today announces from the TED2011 conference stage the 10 winners of the inaugural Ads Worth Spreading challenge.

In an effort to surface this year’s most gripping ads, TED asked its fans to submit videos that would move people to laughter, to tears, to take action, to want to watch and, ultimately, to share with friends.
“We’re seeking to reverse the trend of ads being aggressively forced on users. We want to nurture ads so good you choose to watch – and share. On TED.com, ads run after our talks, not before. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that’s the key,” said TED Curator Chris Anderson. “In 2-3 minutes, there’s more time to tell a story, share an idea, make an authentic human connection.”

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.