And The Winner for “Best Copy In A 2008 Super Bowl Commercial” Goes to Hulu

This spot made very little impression on me last night. But this morning I like it. And there’s good reason for this. Last night, I was at a party. I couldn’t hear the commercials very well. It’s something brands might want to keep in mind–to make an impression during the game, go visual.
The spot above does a nice job of making a lasting impression. Now the hope is millions will see it online or on TV again when there’s time to grab the message.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. It was my favorite ad of the night. Of course, it’s hard to go wrong with Alec Baldwin.

  2. This was my favorite spot of the night. Very, very well-written. Great Agency. Great Client. Great actor. Just great.
    #2) Coke “Insects”
    #3) Career Builder
    For what it’s worth…