This spot made very little impression on me last night. But this morning I like it. And there’s good reason for this. Last night, I was at a party. I couldn’t hear the commercials very well. It’s something brands might want to keep in mind–to make an impression during the game, go visual.
The spot above does a nice job of making a lasting impression. Now the hope is millions will see it online or on TV again when there’s time to grab the message.