And Riney Thanks Gallo For His Support

Back in ad school, one of my teachers told me that Ernest Gallo would have his agencies come out to his house and present new work to him by the pool. And they’d lay out the ads on the ground, and Gallo would piss on the storyboards he didn’t like.
I’m not sure if the story’s true, but it sounds true.
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But now that Gallo’s dead, Hal Riney looks back at the man with a sense of fondness. Riney’s work for Gallo made Hal Riney & Partners the shop that it, well, used to be.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.