…And Mexico Runs On Churros

Taglines are difficult to write. Nike’s famous, “Just Do It” is one in a million, for instance. With that in mind, here’s Hill Holiday’s new effort for Dunkin’ Donuts.
I get where the line is going, but it asks that I, and all who encounter it, suspend disbelief. I’m willing to do that with a really great film, but not with a mediocre tagline.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. “Painfully Generic Vignettes”

    When I came across the new Dunkin’ Donuts tagline, America Runs On Dunkin’, I was underwhelmed. Now, Lewis Lazare of the Chicago Sun Times chimes in on the TV. The new television commercials don’t do much to clarify what management…