Anal Warts And All, Denny’s Does Episodic Content Right

According to Adweek, Will Arnett and Jason Bateman’s digital content and production studio, DumbDumb, along with Ben Silverman’s multimedia studio, Electus, have produced a series of three-minute videos for Denny’s called “Always Open.”

The show is an extension of Denny’s latest nationwide campaign developed by NY ad agency Gotham and adds depth to the new “America’s Diner is always open” platform.

Denny’s Chief Marketing Officer Frances Allen says, “The ‘Always Open’ series utilizes celebrities to draw attention to the kinds of dialog you’ll overhear all the time at Denny’s – sometimes funny, sometimes heartwarming, but always authentic.”

I guess that explains how the creative team got Sarah Silverman’s “anal warts” joke past the client.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • gailina

    because every client wants their brand associated with anal warts…

  • Grand Slam Breakfast Fan

    This campaign feels like self-absorbed bullshit. It’s pseudo-entertainment posing as branding.

    Denny’s Chief Marketing Officer Frances Allen says, “The ‘Always Open’ series utilizes celebrities to draw attention to the kinds of dialog you’ll overhear all the time at Denny’s – sometimes funny, sometimes heartwarming, but always authentic.”

    Frances has clearly not visited any Denny’s restaurants lately. Although perhaps these “dialogs” reflect the incoherent ramblings of actual patrons coming off of post-midnight, drug-filled party events.

    Looking forward to seeing the episode featuring a minority diner, given the brand’s history of racial discrimination. Let’s weigh in on the authenticity at that point.