An Invitation, Across the Nation

It’s not like 20-somethings need encouragement to point a web cam at themselves while dancing in their dorm rooms–a tour of YouTube will reveal thousands of such videos. So, it wasn’t much of a leap for Minneapolis-based Periscope and their client, Jockey International, to come up with a dance-off contest at jockeyunderwars.com that carries a $5,000 prize.
What is surprising is the following endorsement from a member of the media.

I know there’s no such thing as TV news anymore, but damn.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://makethelogobigger.blogspot.com bg

    What makes it too is that “Let’s change the subject” sigh at the end.