An “In the Box” Idea

LOWE, Bangkok found a way to do something creative with Direct.
[via Ad Goodness]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. love this fake stuff. in the u.s., that piece would cost a fortune to mail, and would even be rejected by many post offices.

  2. brilliant!