An Agragian Spirit In Adlandia

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Advertising Age tells us today about Gay Gaddis, the Texas cattlewoman behind tech shop, T3. Ms. Gaddis, 50, and her husband, Lee, run an 800-acre working cattle ranch, about an hour and a half outside of Austin, near Marble Falls.
“The land gives you a different set of values,” said Ms. Gaddis, president-CEO of Austin marketing firm T3. “It gives a wholeness that guides a lot of who we are. It translates into how I run the business.”
T3 is one of the country’s largest privately held agencies wholly controlled by a woman.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Bob

    Not to get all pissy or anything, but it is impossible for an 800-acre cattle ranch to be a “working ranch.” WAY too small to be anything but a boutique/Paris Hilton dog-as-accessory ranch.