An Agragian Spirit In Adlandia

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Advertising Age tells us today about Gay Gaddis, the Texas cattlewoman behind tech shop, T3. Ms. Gaddis, 50, and her husband, Lee, run an 800-acre working cattle ranch, about an hour and a half outside of Austin, near Marble Falls.
“The land gives you a different set of values,” said Ms. Gaddis, president-CEO of Austin marketing firm T3. “It gives a wholeness that guides a lot of who we are. It translates into how I run the business.”
T3 is one of the country’s largest privately held agencies wholly controlled by a woman.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.