MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads.
By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time ever, this can now be tested simultaneously in multiple countries.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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