An Eye For Effectiveness

MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads.

By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time ever, this can now be tested simultaneously in multiple countries.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • Anonymous

    This is amazing. Do you have more information?