Creature, the Seattle agency that creates things and reinterprets advertsing, has come up with some quirky materials to support Microsoft’s new Windows Home Servers.
Their Stay at Home Servers campaign includes online films, a microsite, banners and a children’s book, Mommy, Why is there a Server in the House?.
The campaign draws a parallel between the server and a father who chooses to stay at home, which is quick shorthand for what the product is, and a way to talk to the target in terms they understand – the conflict between work and home.
America’s Talking About Stay At Home Servers
December 4, 2007 By