How do you reward brand loyalty? If you own the Dallas Mavericks, you give your 20,000-plus season ticket holders a free flight on American Airlines.
According to USA TODAY, Mavs’ owner, Mark Cuban announced the perk during “Fan Appreciation Night.”
“We wanted to do something outrageous for our fans,” Cuban said.
The promotion could cost more than $3 million, assuming a $150 average ticket price and 20,000 tickets used.
