American Knows Why You Fly To Mavs Games

How do you reward brand loyalty? If you own the Dallas Mavericks, you give your 20,000-plus season ticket holders a free flight on American Airlines.
According to USA TODAY, Mavs’ owner, Mark Cuban announced the perk during “Fan Appreciation Night.”
“We wanted to do something outrageous for our fans,” Cuban said.
The promotion could cost more than $3 million, assuming a $150 average ticket price and 20,000 tickets used.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.