American Copywriter Paves The Way

Wichita based B2B agency, Sullivan Higdon & Sink, is the first ad agency to my knowledge to provide a weekly podcast. The show, American Copywriter is the work of agency creatives John January and Tug McTighe.
According to the agency web site, John and Tug will share their unique take on the world of advertising, sports, music, TV, movies, pop culture, Halloween and really just about every topic imaginable. Basically, if John and Tug hear about a trend or an issue, they’ve got an opinion to share with everyone.
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I have yet to listen to the entire show, but this is another big development, as it’s only a matter of time before agencies begin to create podcasts for their clients.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.