America Builds Cool, Badass Stuff: The Chevrolet Version

Here’s the new Chevrolet (don’t call it Chevy!) Corvette spot from Goodby, Silverstein & Partners:

This comes not too long after Wieden’s Jeep and Dodge spots. Sounds like America certainly needs some reassuring these days, doesn’t it?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. re: America certainly needs some reassuring these days, doesn’t it?
    All I can think about when I see these “America the Builder” spots from any of domestic car brands currently running one is, that’s the best argument Detroit has to offer?
    Wieden and Goodby are capable of so much more. But the clients in these cases are clearly not ready for car ads that don’t look like car ads. Yet, I can’t think of a category that needs reinvention more.