Amazon To Sell Chapters Like iTunes Sells Songs

Through a service called Amazon Pages, Amazon will allow people to “inexpensively” buy chapters from a book and read them online. Customers will get complete online access to the book through another service called Amazon Upgrade. Both services are an extension of Amazon’s existing search within a book program.
“Amazon Pages and Amazon Upgrade leverage Amazon’s existing Search Inside the Book technology to give customers unusual flexibility in how they buy and read books,” said CEO Jeff Bezos. “In collaboration with our publishing partners, we’re working hard to make the world’s books instantly accessible anytime and anywhere.”
[via The Street]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.