Allstate Too Applies The Heat


Question: Did Bobby Bowden, Florida State and the NCAA approve this ad?
Question: Where’s the 1-800 number to place an order for one of these grills?
Question: Why are the dudes in blue using an opposing team’s grill?
Here’s what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part of the 2009 Allstate Tailgate Tour and will travel from stadium to stadium to major college football games throughout the season.
We also know this: A rogue grill is the least of the Bowden family’s concerns at this point in time.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.