All These Lame Promoters Everywhere I Look/The Horror!

George Parker is writing for PSFK. Don’t worry, it’s the same piss and vinegar that you’ll find on AdScam/The Horror!, just in a much prettier bottle.

Taking part in a recent PSFK Conference, my presentation concluded with an audience discussion session. The first comment from someone in the crowd was, “With all the years you’ve been in the ad business, you must have seen many changes.” I was about to explain that I’d seen hundreds, but stopped and thought for a minute, then replied that in truth, I’d only seen two radical changes: firstly, the absorption of just about all the major agencies into four global ad conglomerates, and secondly, the birth of new media (- both of which have totally changed advertising in the last 25/30 years). Yet, in spite of this, most Big Dumb Agencies (or BDAs), continue to be run like an 18th century Opera Buffo, making less profit than your average ice cream vendor, whilst turning out unadulterated crap.

You know Mr. Kurtz yells, “The horror, the horror” at the end of The Heart of Darkness by Joseph Conrad. Is that what Parker’s doing? Is he our industry’s Kurtz? (Are you, George?)

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://multicultclassics.blogspot.com HighJive

    Wasn’t George also around for the invention of the printing press?

  • http://theescapepod.wordpress.com/ vinny warren

    arguably george’s most incisive observation. and he should know.