All The Science I Don’t Understand

March 2, 2010 By David Burn 1 Comment

The Rocket Project, created for Sony by 180/Los Angeles is world’s most literal product launch. Eight high school science students are being given Sony VAIO CW series laptops to design and build a high power rocket. The rocket will be 25 feet tall, weigh over 500 pounds and be capable of reaching the stratosphere. It launches in April from Nevada’s Black Rock Desert, an event that will be shown live online and on Sony’s billboard in Times Square.

Filed Under: Consumer Generated Media, Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.