All Text-Based Work Is Interactive

Kurt Vonnegut in Forbes:

What I do, which is becoming more and more impractical I think, is make people respond to idiosyncratic arrangements of 26 phonetic symbols and ten Arabic numbers in horizontal lines on a page. And there was a time when this was a form of home entertainment, and so it was worthwhile for people to learn how to read. But reading it is actually quite difficult–I mean it is as hard as learning to read music, and it’s a remarkable skill. And if you take ink on paper and make people respond to it, they themselves are going to have to be performers. It’s like arriving at a concert hall and being handed a violin, and you’re expected to play. That’s what we expect readers to do, perform themselves, because they’re half of the performance.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.