All Of A Sudden Carbs Are Sexy. Again.

from Lewis Lazare: We don’t know why, but 52 years ago someone apparently thought it necessary to prove that glamorous actress Marilyn Monroe would still look fab even if she were dressed only in something as homely as a potato sack.
Now the Idaho Potato Commission is hoping to piggyback off that memorable pic with a new image of its current spokeswoman and fitness icon Denise Austin. Life-sized blow-ups of the Austin photo will soon be posted in supermarket produce aisles.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.


  1. Wow. Denise Austin…she really is today’s Marilyn Monroe. If Andy Warhol were still alive, I am sure she would be next in line for his pop icon paintings.
    What is the Idaho Potato Commision thinking?
    Does anyone even know who this woman is?
    Potatoes are an issue that really hits close to home. Little emotional there. Carry on.