All Bruce All The Time

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Sirius, with its multi-channel lineup is able to take a couple of deep dives into the world of a particular artist. In addition to the Boss’ channel, Sirius also offers a Grateful Dead channel.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Why would anyone, no matter how huge a fan, want to listen to one artist all day, every day. If you are a big fan of that artist, you probably already have their entire catalog on your iPod anyway. So what is the point?

  2. Hi Cathy,
    I think the point is becoming the ultimate audio resource for fans of a certain band, style of music or sport, etc. Sirius isn’t counting on Bruce fans to listen all day long. They’re hoping Bruce fans will buy satellite radio because of this targeted offering. Once you have Sirius, even the most diehard fan will click around and hear what else is available.
    I don’t subscribe to Sirius and don’t feel the need, given that the web provides all the music one could ever want. But as soon as someone offers mobile internet radio streaming, I’ll be all over that. Sirius is close with their mobile player, but it doesn’t receive internet streams. You would think Apple will capitalize. Perhaps they’re woking on it. Someone must be.

  3. Carl LaFong says:

    What, no John Tesh channel?