Albany Taxi Drivers Welcome Visitors To “Tech Valley”

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Taxi drivers in Albany, NY have been enlisted in a word-of-mouth marketing campaign to pitch the area as a tech-savvy market to visitors. The program is a joint effort of Albany-Colonie Regional Chamber of Commerce, Capitaland Taxi and Albany International Airport.
It makes perfect sense to utilize these drivers, for word-of-mouth comes naturally to them. My only question is do they somehow qualify their riders prior to the tech spiel? It is a purely B2B pitch.
[via USA Today]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.