Albany Taxi Drivers Welcome Visitors To “Tech Valley”

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Taxi drivers in Albany, NY have been enlisted in a word-of-mouth marketing campaign to pitch the area as a tech-savvy market to visitors. The program is a joint effort of Albany-Colonie Regional Chamber of Commerce, Capitaland Taxi and Albany International Airport.
It makes perfect sense to utilize these drivers, for word-of-mouth comes naturally to them. My only question is do they somehow qualify their riders prior to the tech spiel? It is a purely B2B pitch.
[via USA Today]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.