Alaska Is Flying At Another Lattitude


WONGDOODY is launching a new customer service-themed campaign today for longtime client, Alaska Airlines. The campaign, which features the new tagline “North of Expected” includes television, radio, newspaper, outdoor and transit ads, a microsite and interactive media.
Two 30-second television spots will air starting this week in the state of Alaska, Los Angeles, Portland, Ore., and Seattle. Alaska Airlines employees are featured in the spots, each demonstrating a different facet of the airline’s award-winning customer service.
Alaska Airlines ranked “Highest in Customer Satisfaction among Traditional Network Carriers” in the J.D. Power and Associates 2008 North America Airline Satisfaction Study.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. porpoise driven says:

    Love it. Funny stuff. Well done wong doody.