Alaska Airlines Debacle Made Worse By Attack Dogs

Jeremy Hermanns of Tribal DDB was on Alaska flight #536 from Seattle to L.A. when twenty minutes after take off the MD-80 airplane tore a hole in it’s fuselage at 30K feet. Jeremy writes about it on his blog.
Alaska_Air_536.jpg
It’s an interesting account, but what is hard to understand are comments on his blog like this one:

You come up with some very imaginative terms to describe the smell and what was happening. Can you explain to me, since when did jet liners start using AV gas? What was burning? YOu say and I quote “I knew something was terribly wrong. As the smell of acrid AV-gas and burning plastic filled the cabin”. Since the hole was far forward of the both the wings in which the fuel is stored and the engines for that matter, where did the smell of AV gas come from? No report of anything burnt was ever made, please explain the burning smell?
Do me one favore. I know you were involved in a terrible event, but don’t make more out of it than it was. Lieing about the smell of gas and burning anything in your blog only serves your own agenda.
By john on 12.28.05 7:58 am

What in the world could this atrocious speller be thinking?
Turns out this comment and others in this vein are coming from an IP address that belongs to Alaska Airlines. Unreal.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.americancopywriter.typepad.com American Copywriter

    PR and HR departments have yet to catch up to peer-to-peer communication. Unfortunately, we’re in for more of these atrocities not less. Do us a favor David…keep us posted on this story.