Illustration: Pete McDonell
Ad Age commissioned a pretty sweet comic book illustration for their glowing feature on San Francisco agency, AKQA.
Even as it achieves scale, AKQA hasn’t suffered any dilution of its reputation as a shop with technical smarts, creative chops and other attributes usually ascribed to boutiques. In short, it’s managed to stay a cutting-edge shop that pushes big ideas.
Big ideas, yes those are always in fashion. One of AKQA’s big ideas that Ad Age points to is the worldwide multilingual alternate-reality game for McDonald’s that centered on and coincided with the 2008 Olympics.
