Eric Karjaluoto of Ideas on Ideas interviewed Kevin “Lovemarks” Roberts, a.k.a. Saatchi Kevin, Worldwide CEO of Saatchi.
I like his answer to the following question, even though I don’t believe Roberts is a soothsayer.
Eric: With the rapid changes occurring in today’s media space, do you believe there will be room for traditional agencies in ten years time?
Kevin: No. “Traditional” anything will be under threat. Progressive ideas-driven, consumer-focused digital communication agencies will thrive.
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