Agency Culture In A Petri Dish

Denver invented a better ad club and a better local awards show, according to Matt Ingwalson, a senior copywriter at Karsh/Hagan in Denver.
I’m sure they are better, but I’m not all that interested.
Ingwalson did pique my curiosity with this line, though:

Ad agencies are launching social networks, incubating new technologies, and inventing fresh, relevant ways to connect brands and consumers.

What soc nets are agencies launching?
Please tell me it’s not some b.s. on Ning.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Invented a better ad club? The story seems to indicate they spent a lot of time making their awards show more like all other awards shows, right down to who they selected as judges. Perhaps the social networks they’re talking about involve the cross connections between agency types.

  2. David, Thanks for the link. Sorry I am so late to your post. Critical Mass’s My Vegas and StrawberryFrog’s Scion Speaks are two social networks that spring to mind. I am sure there are others.
    Rocky Mountain High, I haven’t the slightest idea what you are talking about. Please, name a single other award show without categories or boundaries. name one that awards fresh, relevant ideas instead of pretty executions. Please, name any local award show that has attracted ECD-level talent from shops like BBH, StrawberryFrog and Anomaly.